When Studio Absolute was approached to redesign the AdFed of Central Oregon website, we were excited for the opportunity to create an online experience that we would enjoy using regularly as AdFed members ourselves. Our motivation for donating the design was admittedly selfish knowing it would make our lives easier in the long run.
Central Oregon boasts an impressive network of creative talent that has been recognized globally as having merit comparable to that of a much larger metropolitan area. We saw the AdFed website as an opportunity to showcase that talent while providing an easily navigated hub for creative resources.
Websites are increasingly the first interaction a potential new member or customer has with a company or organization. Grand assumptions about service and quality are made based on the design and ease of navigation throughout the site. If it’s a painful experience online, the visitor forms a subconscious impression that your service or product quality is equally lacking.
The crisp, clean, editorial approach to the new AdFed website delivers on the true value that AdFed of Central Oregon provides its members. It is professional, credible, and a worthwhile investment of time and membership dollars.
Thanks, AdFed for the opportunity to design the new website and for your on-going commitment to the advertising community!
You can check out their new site here: www.adfedco.org
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2 comments:
Cheryl and Russ,
From the bottom of my heart (and I speak for all of AdFed here), we are thrilled to have you two talents redesign the website for AdFedCo. We thank you so much for your lasting contribution to the ad/marketing community.
Appreciating the time and effort you put into your blog and comprehensive information you provide! I’ll bookmark your weblog and have my children check up here frequently. Thumbs up!
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