Studio Absolute | studioabsolute.com

It's Friday afternoon and Russ and I are sitting here in the new studio updating our website. After a week of corporate naming, design meetings, and public presentations - not to mention hyper-speed wedding planning - the desire to be creative is wrestling with a greater desire to get out and enjoy the emerging sun and start the weekend.

That said, I thought I'd give the blog a little bit of love in hopes that it would warm up my typing fingers and inspire me to draft some clever new copy explaining the who, what, and why of Studio Absolute.

The move back into entrepreneurship has been paved with serendipitous meetings and fast friendships with truly wonderful people. Russ and I are planners by nature, but by allowing our clients to shape the business model as we go along, we are building a design & marketing firm that is flexible, agile, and approachable - characteristics you wouldn't necessarily expect from a traditional advertising agency.

Recently Seth Godin (my idol for all things marketing related) asked the question: What could you do differently with your business that would be so remarkable, so unique, that people would literally stand in line to work with you? I think the first step in discovering that answer is to look for the pain points in the industry - what does your competition do that you could run circles around? Not just improve on - but completely blow out of the water!

I was thinking about that McDonald's commercial that shows the two designer-types with their trendy glasses and metrosexual shirts sipping lattes in an upscale coffee shop. One of them mentions McDonald's now serves (supposedly the coffee shop equivalent, but let me tell you - they are disgusting) lattes, but minus the stereotypical attitude. It's a revelation! You can enjoy a fancy mocha - prepared by a real barista - even if you're not wearing designer jeans!

In terms of what makes Studio Absolute worth standing in line for - we demonstrate from start to finish that every project is an opportunity to build a long term relationship with a real person. We feel blessed that all of our clients thus far have made that an easy task simply being likable individuals! When they come to our studio for the first time, they'll meet two normal people that are genuinely excited to hear about their new product, service, or company name that requires a bright and shiny presence in the world.

Well, that felt good. Now back to the website where I've got to sum that up cleverly and in a tiny fraction of my manifesto here!