Wednesday, March 3, 2010

Press Release - Lenity Group Rebrand

A NEW NAME, AND A FRESH APPROACH TO SENIOR HOUSING PLANNING AND DESIGN

Lenity Group Brings a Fresh Approach to Senior Housing Planning & Design

2010 Marked a new beginning for Lenity Group, a Salem-based senior-housing planning and design firm. Principals, Kristin Newland, Marcus Hite, and Dan Roach, AIA took the helm after Cliff Curry, a long-time Salem and Bend resident, retired in December from his role as President of Curry Architecture.

Curry founded Curry Architecture nearly 30 years ago. Together with partners such as Holiday Retirement and Colson & Colson General Contractor, Inc., Curry and his team built a legacy in the senior living industry launching over 350 successful senior housing facilities during his career.

Lenity Group provides a simplified approach to senior housing development by offering planning, design, architecture, engineering and construction services under one roof. The firm employs 15 staff including architects, a professional engineer, draftspersons, land use and permit specialists, a senior title officer, construction administrators, and support staff.

Lenity Group provides a simplified approach to senior housing development by offering planning, architecture, design, and construction services under one roof. The firm currently employs 15 staff including architects, a professional engineer, draftspersons, land use and permit specialists, a senior title officer, construction administrators, and support staff. They also partner with the Tumalo-based branding and graphic design firm, Studio Absolute, to establish a competitive and unique brand for each new senior living facility. Seeing to these details sets Lenity Group apart as full service planning and design firm.

“The skill set, experience, and longevity of our team in the senior living industry allows us to move through the details with agility. From initial negations through construction, the process is completely streamlined. Our 30-year industry partnerships make it possible to offer comprehensive services with very competitive pricing for our clients.” Kristin Newland, Principal

Lenity Group partnered with the Bend-based branding and graphic design firm, Studio Absolute, to launch their new name, brand identity, and website. You can visit the new Lenity Group website at www.lenitygroup.com, or contact Kristin Newland at Kristin@lenitygroup.com or 503-399-1090 for more information.



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